case study: World Vision
A client for more than 15 years, we work on a variety of media relations projects for World Vision, one of the world's largest humanitarian organizations. From annual regional events such as the Youth Empowerment Program to disaster response during unpredictable natural emergencies such as the Haiti earthquake, Wilks Communications has shown consistent results project after project.
World Vision, for example, needed help raising U.S. awareness of the global food crisis. We tailored a campaign built around an annual World Vision event called 30 Hour Famine. We knew that high profile coverage was important for broad consumer and donor awareness, but that individuals would be more motivated to support the cause if the coverage had a local angle. So we built and implemented a local/national media campaign that, in a single month, garnered more than 200 million media impressions nationwide and resulted in a significant spike in fundraising.